(12) Brian Schmitt

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CEO, The PrivateBank - Georgia

October 15, 2007

This company targeted a demographic and found success with its laser-point focus. The company is The PrivateBank - Georgia, and the chairman and CEO is industry veteran Brian Schmitt.

The PrivateBank targets high net worth, affluent individuals, as well as small and midsize businesses.

Again, we have a college roommate success story: Brian's close college buddy is a VP at the bank.

The original bank, Piedmont Bank, came along at a tough time — just before 9/11. They were in the capitalization stage, and raised $7 million dollars in the month after. They were profitable after only 10 months and showed dramatic growth in 2006.

In the past year, in a $47 million merger, Chicago's Private BankCorp took over Piedmont, kept management intact and largely independent (Brian's only talked to the CEO three times since the merger), but the deal gives The PrivateBank access to significantly more capital.

Brian Schmitt is a member of the Federal Home Loan Bank and is an accomplished cook.

theprivatebank.com

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