Weather The Storm

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Contributing Business Writer

Collette McKenna Parker

October 9, 2008

Entrepreneurs are jittery, and it’s no wonder. Credit is tightening and businesses and consumers are holding firm to their cash.
 
So how do small businesses battle this bear market?
 
Dennis Romero investigates in his article, “You Can Weather the Economic Storm” on Entrepreneur.com. From a restaurateur who slashed the $23 steak and ramped up on the $8 burger, to business owners without credit, Romero is looking for answers.
 
"You never want to compromise on the quality of your products," says Vincent Williams, owner of two Honey's Kettle fried chicken restaurants in the Los Angeles area. "Whatever happens, no matter how hard it is, even if I'm not making a profit, if I deliver to the customer an unchanged, quality product, I have a chance. That philosophy has paid dividends. Right now, when we might be tanking because of the economy, when people are choosing between buying gas and eating out, they're finding us as one place where they still want to treat themselves."

Find Romero’s article here.

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