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Contributing Business Writer

Collette McKenna Parker

September 18, 2008

In the midst of all the bad news from Wall Street, let's take a minute to think about beer.
 
Last spring, hops - that little flower necessary for good beer - became tough to come by. A number of factors limited the crop's availability, and craft breweries were especially susceptible to danger of not having enough to brew their beer.
 
But Jim Koch, founder of Boston Beer (which makes Sam Adams), had been through this before. He founded Boston Beer at the end of a bad hops market and had learned to negotiate prices with farmers and stockpile his hops; so he had plenty. And instead of hoarding them and watching his competitors flounder, he sold them at reasonable prices to those competitors.
 
Experience in bad times led to a new market opportunity for him. Read the article here.

And while you're at it, Click here for 17 other stories of success that unfolded directly from a recession. 

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