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For most small business owners, raising capital is a complex game of selling yourself to folks with
deeper pockets than you. Typically, investors are hit up by the entrepreneur when cash flow is
tight or money is necessary to grow the company. On the contrary, says Forbes columnist and
investor Dileep Rao, who believes owners need to seek out capital when times are good, not when
times are bad. Here's an excerpt:
"While the travails at Bear Stearns, Fannie Mae, IndyMac and others have drawn serious
attention, you don't need a full-on credit crisis to get a glimpse of how fast things can unravel
when financials falter and you are short on capital. The fact is, undercapitalized small businesses
crumble by the scores in any economy. Lines of credit (not committed until you draw down the money)
get cut, loans get called in, more assets (like houses) get pledged and toys get sold."
Click
here
for Rao's four tips to being proactive in raising capital for your healthy business.
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